Digital meets darkroom - Introducing Innova Photo Art by Pictorico

Following high demand from the market, Innova are pleased to announce the European launch of Photo Art by Pictorico

For many years, photographers in Europe have striven to keep the magic of darkroom printing alive. Using photographs taken on a digital camera, they found the perfect partner for printing digital inkjet negatives to expose in the darkroom: Pictorico film. To ensure that photographers can always get their hands on their favourite inkjet film, Innova Art has partnered with Pictorico to launch the Innova Photo Art by Pictorico co-branded product range.

“The partnership between Innova and Pictorico is a perfect match,” says Innova Art Sales Manager, James Cannone. “The Pictorico brand is built on a philosophy of creating high quality output media for a broad range of inkjet printers, so that every photographer can produce great quality prints. Something we are also passionate about at Innova. We are excited to be able to build a long term relationship on these shared values, and, we know that photographers throughout Europe will benefit from it.”

Photo Art by Pictorico launches in early 2019 with two products:

Pictorico Pro OHP Transparency Film 174gsm (IPF 120), available in A4 and A3+, 20 sheet packs as well as 17”, 24”, 36”, 42” and 59” wide rolls in 20m lengths. This translucent film is compatible with all inkjet printers. Suitable for printing digital negatives for use with traditional photographic processes, or producing high density negatives for silk screen exposure. Pictorico Pro OHP Transparency Film 174gsm (IPF 120) can also be used to create eye catching backlit displays.

Pictorico Ultra Premium OHP Transparency Film 184gsm (IPF 121), available in A4 and A3+, 20 sheet packs as well as 13”, 17” and 24” wide rolls in 20m lengths. Compatible with all inkjet printers this translucent film has a higher ink load capacity than its sister product. This makes the Pictorico Ultra Premium OHP Transparency Film 184gsm (IPF 121) a great option for producing digital negatives where ultra dense blacks are required.

Photo Art by Pictorico will be available to purchase from European Innova resellers in the first quarter of 2019. 

About Innova

More than paper

In addition to an award-winning range of digital inkjet media, Innova also offers innovative display solutions, custom converting solutions and is consistently at the forefront of development for new and exciting digital print media. While traditional manufacturers focus on tweaking the same types of products they have had for years, Innova is forward looking and strives to listen to today's marketplace and deliver innovative solutions for digital inkjet printing and display applications.

Excellence through innovation

Established just as the 21st century started, Innova is not bound by century old thinking and paradigms. We use modern flexible approaches to this dynamic industry, with an emphasis on innovation bounded by a desire to deliver quality products and value to our distribution partners as well as the end consumer. Don't let the relatively young age of the company fool you. Innova's management team includes pioneers of the industry who have been creating new digital papers since the beginning of the inkjet revolution in the 1980's. Our right-sized structure allows us to be nimble enough to react to changing market needs while also assuring our partners a close-knit relationship with our leadership team.

Our partnership approach to global manufacturing and distribution allows us to leverage the strengths of our own resources with those of others. This synergy not only results in enhanced product designs and improved time to market but also localised packaging, converting and warehousing to easily react to regional supply requirements.

A 21st century company with 21st century solutions

We are also 100% committed to the world around us and strive to maintain a relationship with ethical supply chains. For more information about our environmental commitment and the archival standards of Innova papers please visit our website at

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