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Today at Heimtextil, HP Inc. unveiled a new collection of digitally printed interiors in designer curated rooms, each serving a specific purpose, as HP continues to grow digital décor printing opportunities for print service providers and creative possibilities for designers.
HP also introduced HP Indigo Wallpaper, an HP Indigo 20000 Digital Press solution for wallpaper manufacturers to transition from analog production to a digital color printing process with gravure quality, and benefit from on-demand printing, faster time-to-market, and reduced waste.
In collaboration with a team of designers led by Jennifer Castoldi, each concept room at HP’s Heimtextil booth tells a story that comes to life using HP Latex and HP Indigo décor printing technology. The designs tackle contemporary issues such as aging, sustainability, global warming and endangered species in interior settings including a living room, bedroom, bathroom, kitchen, and dentist’s ’s office.
“With HP digital décor printing, interior design applications have amazing possibilities. Any idea of any size can come to life anywhere, on wallcoverings, printed flooring, textiles and furniture,” said Castoldi, CEO and Chief Creative Director, Trendease International. “This technology is a creativity enabler providing new opportunities to designers.”
Growing décor opportunities with HP digital
The HP Indigo Wallpaper launch is yet another example of the growing HP print technology portfolio for décor.
For high-volume endless printing or a new design every meter, the new HP Indigo 20000 Digital Press Wallpaper solution is capable of producing endless printing at 1515 sq/m per hour with a 74 cm width.
The industry-proven HP Indigo 20000 is digitally programmed for repeat, frameless printing, making it ideal for repeated pattern wallpaper applications and more. Wallpapers for the press are available to HP customers through suppliers such as Felix Schoeller and Van Merksteijn.
HP also recently announced a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications, combining durability and outstanding print quality with the benefits of water-based HP Latex technology. The new textiles from select media vendors1 expand possibilities for durable HP Latex printing for soft signage and also enable new décor applications, including curtains and blinds, cushions, lampshades, and bags, on materials made from 100% cotton, cotton linen or polyester. Some of the new textiles can also achieve washability with a heating process after printing.
HP Latex water-based inks now also received ECO PASSPORT Certification from Oeko-Tex®, for textile applications. Key benefits of Latex printing technology are print quality and sustainability benefits.
“The environmental strengths of Latex are unbeatable, making it the technology the choice of hospitals and schools,” said Terry Raghunath, Business Development Manager for HP printed decorative applications. “With our Latex water-based technology, there is no odor during or post-production. Prints are bright and detailed from material to material, printers can deliver a wide range of applications and formats.”
HP at Heimtextil 2018
The HP booth (Hall 6, C11) features HP’s latest collection of digitally printed design and décor applications. From a dentist’s office with antibacterial wallpaper, to a lounge with sound absorbing sofas and OLED Wallpaper, the rooms show what’s possible with digital printing in interior design and customized interior decoration, of any scale. Additional booth highlights:
- The new HP Indigo Wallpaper solution in the living room, including décor items capturing photo memories.
- Wallcovering printing demos on the HP Latex 570 Printer.
- Retail store shop window with soft signage.
- Renowned design consultant Jennifer Castoldi will be at the HP stand to talk about what HP and digital printing can make possible, in addition to the hottest trends in the industry.
- Representatives from HP and its media partners will be available to explain opportunities for digital design with wallpaper, textile and soft signage solutions.
- Booth tours taking place each day at 11 a.m. starting at reception.
About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
- Information on certified media is available for customers in the HP Media Locator, in HP PrintOS.
Forward-Looking Statements
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries (“HP”) may differ materially from those expressed or implied by such forward-looking statements and assumptions.
All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to any projections of net revenue, margins, expenses, effective tax rates, net earnings, net earnings per share, cash flows, benefit plan funding, deferred tax assets, share repurchases, currency exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring and other charges; any statements of the plans, strategies and objectives of management for future operations, including the execution of restructuring plans and any resulting cost savings, revenue or profitability improvements; any statements concerning the expected development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.
Risks, uncertainties and assumptions include the need to address the many challenges facing HP’s businesses; the competitive pressures faced by HP’s businesses; risks associated with executing HP’s strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP’s products and the delivery of HP’s services effectively; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; risks associated with HP’s international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the results of the restructuring plans, including estimates and assumptions related to the cost (including any possible disruption of HP’s business) and the anticipated benefits of the restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2015, HP’s Quarterly Reports on Form 10-Q for the fiscal quarters ended January 31, 2016, April 30, 2016 and July 31, 2016, and HP’s other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements. HP’s Investor Relations website at http://www.hp.com/investor/home contains a significant amount of information about HP, including financial and other information for investors. HP encourages investors to visit its website from time to time, as information is updated and new information is posted.
© 2018 Hewlett-Packard Development Company LP. The information contained herein is subject to change without notice. The only warranties for HP Inc. products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP Inc. shall not be liable for technical or editorial errors or omissions contained herein.
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Join Innova Art at Salon de la Photo 2017, Paris, 9-13 November and find the ideal inkjet media to produce limited or open editions of your work.
Every photographer knows that images look different depending on the viewing conditions. That’s why finding the perfect media is so critical. Visit Innova Art – Stand C012, Hall 5.1 – at Salon de la Photo 2017, Paris Expo, Porte de Versailles, 9-13 November to view the full range of Innova award winning inkjet media and display solutions.
Speak to the team to learn more about the process of finding a print media that compliments the style of your work. Watch demonstrations of how to create effortless image displays and see work by photographer Jim McHugh, including some recent collaborations with Los Angeles urban artists Prime and Big Sleeps.
The Innova Editions range of inkjet paper will be on display: all six surfaces will be on show, including two from Italian paper mill Fabriano. Every paper in this range meets museum quality archival standards and there is even a baryta paper with barium sulphate layer – Exhibition Photo Baryta 310gsm (IFA 69) – part of the Innova FibaPrint® collection, created specifically to enable digital printmakers to replicate traditional darkroom surfaces.
Also on show will be the Canvas by Innova range, featuring both aqueous pigment and dye as well as eco-solvent, latex and UV inkjet compatible surfaces. A firm favourite in the range is the aqueous inkjet compatible FibaPrint® Ultra Smooth Gloss Canvas 380gsm (IFA 36), with a high gloss finish and true canvas weave, even stretched canvases can look like photographs. New to the range is Exhibition Cotton Matte Canvas 370gsm (IFA 54), an OBA free, 100% cotton canvas with aqueous inkjet compatible matte surface.
For photographers seeking to present their work, take a look at the range of display products available from Innova.
The JetMaster® Image Display Systems range includes the award winning JetMaster® Photo Wrap, enabling you to create canvas effect displays in minutes without learning any specialist skills. Also part of this range is the JetMaster® Photo Panel: the perfect display surface for prints produced on resin coated photo papers (also available from Innova). To make a professional looking frame free display, all you have to do is print, stick and display! It really is that simple – visit Innova Art on stand C012, hall 5.1 at Salon de la Photo 2017 to see for yourself.
Pinchbook™ Photo Books allow anyone to create professional quality photo books in seconds: simply pull back the covers and insert your prints. No glue or staples required and the covers can be used time and time again so you can customise your portfolio presentation for every occasion. Covers are available in a range of sizes and include cloth and leather effect material options.
New for the French market is the GOframe canvas stretching system. The GOframe system enables photographers of all abilities to create their own stretched canvases using wooden stretcher bars. Using the adhesive coating on the bars along with the specially designed and patented corner system you can attach your canvas print to the frame and finish a canvas in just a few minuets. No canvas pliers, staples or specialist skills required!
About Innova
More than paper
In addition to an award-winning range of digital inkjet media, Innova also offers innovative display solutions, custom converting solutions and is consistently at the forefront of development for new and exciting digital print media. While traditional manufacturers focus on tweaking the same types of products they have had for years, Innova is forward looking and strives to listen to today's marketplace and deliver innovative solutions for digital inkjet printing and display applications.
Excellence through innovation
Established just as the 21st century started, Innova is not bound by century old thinking and paradigms. We use modern flexible approaches to this dynamic industry, with an emphasis on innovation bounded by a desire to deliver quality products and value to our distribution partners as well as the end consumer. Don't let the relatively young age of the company fool you. Innova's management team includes pioneers of the industry who have been creating new digital papers since the beginning of the inkjet revolution in the 1980's. Our right-sized structure allows us to be nimble enough to react to changing market needs while also assuring our partners a close-knit relationship with our leadership team.
Our partnership approach to global manufacturing and distribution allows us to leverage the strengths of our own resources with those of others. This synergy not only results in enhanced product designs and improved time to market but also localised packaging, converting and warehousing to easily react to regional supply requirements.
A 21st century company with 21st century solutions
We are also 100% committed to the world around us and strive to maintain a relationship with ethical supply chains. For more information about our environmental commitment and the archival standards of Innova papers please visit our website at www.innovaart.com
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By 2025 the renovation and expansion of the Inselspital (main hospital) in Bern will be completed. An important building block in the project was to redesign the main entrance. With SIHL EASY2WALL the complete solution for innovative wall designs, Sihl Direct have made a significant contribution to the friendly atmosphere created for the entrance. The new anti-bacterial coated glass textile – Glass Textile design2wall HealthClean 295 matt 2525 was used. The product is optimal for application areas with the highest demands on durability and cleaning, exceeding the product requirements of the project.
The hospital invested in a new entrance hall – with over 5000 people entering and exiting daily, this is the most heavily used part of the entire building complex. The aim of the new design was to make the orientation easy and comfortable movement for the visitors. An escalator and a lift lead visitors from the ground level entrance into the first floor of the main building. Floors, walls and ceilings convey an atmosphere that does not scream out „hospital”. The wall design above the reception area is a special highlight. The focus was to achieve an atmosphere that gives both patients and visitors alike a positive first impression. The pattern is simple and light, almost weightless with its fine grey tones. The design was created by designer Susanne Dubs in collaboration with the architect agency Bauzeit Architekten, who are responsible for the entire Hospital project.
The one stop solution for flexible wall design
For the technical application, everything from planning through printing to the actual application on the wall, the project team left in the expert hands of SIHL EASY2WALL. The One-Stop-Shop-solution allows designers full creative freedom, gives the architects comprehensive support during planning and implementation, as well as winning the opinions of the building constructors/owners with a wall design that is visually, haptically and technically perfect.
High quality wallpaper for the clinical section
“Already before the creation of the design the specialists from SIHL EASY2WALL, ensured the realisation” says project manager Anette Wabner, delighted with the competent support. They constantly monitored and optimised the precise transmission, contour detail and colour tones. Using the environmentally-friendly sublimation printing process the pattern was then sublimated to the wallpaper resulting in a true reproduction of colours.
Especially developed for use in the clinical sector, the fibreglass textile really is so high that it provides a reinforcement of the surface – cracks in the walls are not just covered but they can be reinforced to prevent further cracking. Thanks to the high tear resistance, no additional treatment is needed to remove the wallpaper drops from the walls in one piece, provided that the wallpaper was applied in accordance with the Sihl recommendations.
Dye sublimation inks for indestructible prints
Not only can Glass Textile design2wall HealthClean 295 matt 2525 be cleaned using conventional cleaning detergents, it is also resistant against most alcoholic and disinfecting agents too. Cleaning using ethanol is even possible, without dissolving the inks or destroying the printed image. Dye sublimation achieves the best possible fixation of inks. Together with a coating developed to receive these inks, whereby focus was laid heavily on the resistant to various influences, is a virtually indestructible print achieved. Neither scratching nor impact with hard objects can destroy the printed image. Even tests with sandpaper leave a barely visible effect on the surface.
About SiHL
Not only can Glass Textile design2wall HealthClean 295 matt 2525 be cleaned using conventional cleaning detergents, it is also resistant against most alcoholic and disinfecting agents too. Cleaning using ethanol is even possible, without dissolving the inks or destroying the printed image. Dye sublimation achieves the best possible fixation of inks. Together with a coating developed to receive these inks, whereby focus was laid heavily on the resistant to various influences, is a virtually indestructible print achieved. Neither scratching nor impact with hard objects can destroy the printed image. Even tests with sandpaper leave a barely visible effect on the surface.
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HP Inc. announced a new range of durable textiles certified for HP Latex printers to produce soft signage and decor applications, combining durability and outstanding print quality with the benefits of water-based HP Latex technology.
The new textiles from selected media vendors expand possibilities for durable HP Latex printing for soft signage applications, including backlit and frontlit banners, blockouts and backdrops and point of purchase displays, with higher durability. These textiles also enable new home decor applications such as curtains and blinds, cushions, lampshades and bags on materials made from 100% cotton, cotton linen or polyester. Some of the new textiles also achieve washability with a heating process after printing.
“We continue to expand on HP’s promise to deliver new possibilities for HP Latex printers. New durable textiles for soft signage and décor open new growth opportunities with HP Latex water-based technology,” said Joan Pérez Pericot, General Manager, HP Large Format Graphics Business, HP Inc. “Unlike solvent-based printers, HP Latex technology can print on traditional signage substrates such as banners and vinyls, in addition to textiles, including uncoated substrates.”
New textile applications for the HP Latex
At SGIA in booths 1029 and 1045, HP is presenting a textile showcase and printing on HP Latex printers, including the HP Latex 3600 Printer, winner of the 2017 SGIA Product of the Year Award in the Roll-to-Roll Solvent/Latex (over 80 inches) category. The HP Latex 3600 Printer supports high-volume printing and high monthly duty cycles, designed for PSPs needing long-run, uninterrupted printing.
Textile printing is also supported on the HP Latex 1500 Printer, a robust, affordable printing solution, delivering fast turnarounds, HP Latex 560 and 570 Printers, designed for medium-to-large PSPs with increasing print volumes, and for smaller volumes, on the HP Latex 365 Printer.
HP PrintOS for sign and display production
At SGIA in booths 1029 and 1045, HP is presenting a textile showcase and printing on HP Latex printers, including the HP Latex 3600 Printer, winner of the 2017 SGIA Product of the Year Award in the Roll-to-Roll Solvent/Latex (over 80 inches) category. The HP Latex 3600 Printer supports high-volume printing and high monthly duty cycles, designed for PSPs needing long-run, uninterrupted printing.
- Applications Centre - offering easy access to HP Signage Suite for easy web-based design and ordering jobs for signage and decor, and HP WallArtSuite for decorative applications. HP WallArt Suite is updated to include cushions as a new application, in addition to wallcoverings, canvas, decoration, posters and cushions
- HP Media Solutions Locator - a fast and assured way to find certified media availability by region.
- HP Print Beat - providing visibility into press/printer performance for continuous improvement of print production operations.
- HP Latex Mobile App - enabling unattended printing by getting printer alerts when you are not in front of the printer or even when you are out of the shop
- HP PrintOS Box - a file exchange which simplifies print file receipt, content validation and routing to production
1. Information on certified media is available for customers in the HP Media Locator, in HP PrintOS.
Forward-Looking Statements
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP Inc. and its consolidated subsidiaries (“HP”) may differ materially from those expressed or implied by such forward-looking statements and assumptions.
All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to any projections of net revenue, margins, expenses, effective tax rates, net earnings, net earnings per share, cash flows, benefit plan funding, deferred tax assets, share repurchases, currency exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring and other charges; any statements of the plans, strategies and objectives of management for future operations, including the execution of restructuring plans and any resulting cost savings, revenue or profitability improvements; any statements concerning the expected development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.
Risk, uncertainties and assumptions include the need to address the many challenges facing HP’s businesses; the competitive pressures faced by HP’s businesses; risks associated with executing HP’s strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP’s products and the delivery of HP’s services effectively; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; risks associated with HP’s international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the results of the restructuring plans, including estimates and assumptions related to the cost (including any possible disruption of HP’s business) and the anticipated benefits of the restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2015, HP’s Quarterly Reports on Form 10-Q for the fiscal quarters ended January 31, 2016, April 30, 2016 and July 31, 2016, and HP’s other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements. HP’s Investor Relations website at http://www.hp.com/investor/home contains a significant amount of information about HP, including financial and other information for investors. HP encourages investors to visit its website from time to time, as information is updated and new information is posted.
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Optimised for aqueous inkjet print, conformable and easy to process Sihl presents a new film to the range SIHL FACESTOCK. The PICOFILM WS is a white polyolefin film with a special VIP (Variable Information Printing) top coating for aqueous inkjet printing. Thanks to its squeezability and deformability, it is ideal for the labelling of various PE containers and bottles.
Following last years’ successful introduction of the product range based on the 60 µm BOPP films for printing with aqueous inkjet inks, the white squeezable film (PICOFILM WS) is the second brand-new product for FACESTOCK assortment.
The polyolefin-mix film, developed especially for aqueous inkjet printing, opens many new possibilities for application with aqueous printers using either pigment or dye inks. It is equipped with an established VIP coating, which Sihl customers have already come to know and treasure. The reverse of the film is not coated. The top material adapts well to the substrate onto which it is applied and resists multiply use.
Four product varieties available
Sihl offers PICOFILM WS in 4 variations:
- 7079 – PICOFILM WS-85 glossy IHG1
- 7094 – PICOFILM WS-85 satin IG1
- 7095 – PICOFILM WS-75 matt IM1
- 7096 – PICOFILM WS-75 matt XM1
The different surface finishes enable the perfect solution for every application. In addition, this film is not only perfect for digital printing but is also easy for all label producers to process, as good as self-adhesive squeezable or MDO (Machine Direction Oriented) standard products.
Thanks to the good balance between suppleness and strength, the squeezable material can be used in many areas, where until now only PE facestock films could be used.
Extremely resistant variations for outdoor application
The product variant PICOFILM WS-75 matt XM1 is offered with a special coating. “XM1”, in combination with Epson C3500, Kyaro D, Primera Lx2000e and Epson 7500G printers, achieves the BS5609 Section 3, making it predestined for extreme outdoor use. It is both, water- and chemical- resistant as well as being abrasion resistant. The film is ideal for self-adhesive labels for the labelling of oil or chemical drums.
Comprehensive information about the FACESTOCK portfolio can be found at www.sihl-facestock.com. The ‘Product Finder‘ helps an easy and quick find of the correct product, and all personal contacts can be found there too.
About SiHL
Not only can Glass Textile design2wall HealthClean 295 matt 2525 be cleaned using conventional cleaning detergents, it is also resistant against most alcoholic and disinfecting agents too. Cleaning using ethanol is even possible, without dissolving the inks or destroying the printed image. Dye sublimation achieves the best possible fixation of inks. Together with a coating developed to receive these inks, whereby focus was laid heavily on the resistant to various influences, is a virtually indestructible print achieved. Neither scratching nor impact with hard objects can destroy the printed image. Even tests with sandpaper leave a barely visible effect on the surface.
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What makes a printed artwork unique? The exclusive look and feel of genuine fine art paper. High-quality artist papers for archival inkjet printing are papers with noticeable attributes, and beautiful structures. The paper becomes a part of the artwork; because a well-chosen fine art paper can really accentuate a work of art. At the end of a creative process, the printing and presentation of a photograph or reproduction as a luxury print is something to experience – whether in a frame on the wall at home, in an album, as a portfolio for commissioning, sales to collectors or on show at a gallery – every picture deserves the best presentation including protection and authentication.
Three things that will make your fine art print flawless:
- Age-resistant Hahnemühle Inkjet Paper,
- Hahnemühle Protective Spray
- A Hahnemühle Certificate of Authenticity with Holograms.
First: Print!
Print only with certified, archival, pigmented inks on the highest quality paper! All Hahnemühle FineArt papers are strictly tested for their aging resistance, and last for generations. For the perfect combination of paper and inks, Hahnemühle provides free ICC printing profiles for calibrated and reproducible printing at any time. Special questions regarding printer settings and ink/paper combinations can be answered by our Hahnemühle Technical Support Team.
Second: Protect!
Your artwork needs proper protection against scratches and environmental influences. Hahnemühle’s Protective Spray is an aerosol spray that lays like a fine film on the paper, without changing the paper structure. It fixes colours of pigment and dye inks and prevents gradual colour fading. The intensity and high brilliance of the colours stay permanently. The coating increases the abrasion resistance of Fine Art papers, so the risk of fingerprint marks and scratches are reduced. The formulation is fast drying and yellowing of the print (due to the spray) is not possible.
Third: Authenticate!
You´d like to highlight the value of your pictures to gallery owners and collectors? Than have a try with Hahnemühle´s Certificate of Authenticity. Each certificate consists of genuine mould-made paper and two identical numbered holograms. Apply one on the back of your artwork, the other to the customised Certificate of Authenticity.
For artist and curator Jörg Karrenbauer, fine art printing is a perfect triangle: “My conceptual photography is printed on either one of my favourite papers, the archival FineArt Baryta or FineArt Pearl. For album or portfolio box presentations I protect the prints with Protective Spray. My individually designed Certificates of Authenticity work together with my personal embossing, signifying the value of my work to collectors, galleries or museums.”
Each certified work of art can be registered with the corresponding certificate number on www.myartregistry.com.
Ask for our ‘Protection Products’ for exclusive FineArt prints when you buy your Hahnemühle papers!
- Hahnemühle Protective Spray
- Hahnemühle Varnish
- Hahnemühle Certificate of Authenticity
About Hahnemühle
Many companies claim to be steeped in tradition. But finding a company that is more entitled than us – the paper manufacturer Hahnemühle, founded back in 1584 in Dassel, Germany – to boast this embodiment of reliability, experience and quality will be extremely difficult.
What initially began with handmade writing paper later was complemented by art paper and more recently, the papers for the digital FineArt inkjet print that have been invented by us. Meanwhile, our traditional artist papers still are manufactured according to old recipes from high-quality cellulose and pure spring water. Our paper technologists also are reliable partners for artists, technicians and scientists when it comes to new applications in the artist market and the industry area.
We manufacture exactly according to the requirements of our customers while developing products for new market segments at the same time. Our motto always has been ‘Quality instead of Quantity’. With an annual production of just 3,000 tonnes, we rather regard ourselves as manufacture than a factory. Hahnemühle today employs approximately 180 people worldwide and has subsidiaries in the UK, France, the USA and China. The production, however, has taken place for more than 430 years at the same location – at the highest quality level with innovation spirit and strong tradition.